SWEEDISH FISH

The work reimagines the brand through a childlike lens, blending humor, bold color, and tactile visuals to celebrate the joy of discovery.

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Drawing from the distinct textures and iconic shapes of Swedish Fish, I developed a visual language that feels sweet, mischievous, and imaginative.

 

The campaign plays with scale, everyday scenarios, and unexpected contexts. Candy becomes a “catch,” curiosity becomes the narrative, and humor becomes the bridge between product and emotion.