FRESCA

Fresca is a sparkling soda brand by The Coca-Cola Company with a clean, refreshing visual identity. What stood out to me was the design itself. The color palette, patterns, and typography feel modern, light, and cool.

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This project explores Fresca through a bolder, more human lens, imagining how the brand could live through texture, color, and sensory moments. The visuals focus on condensation, liquid, skin, and fruit to emphasize freshness and summer energy.

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Rather than redesigning the brand, this work builds on its existing aesthetic, translating it into playful, tactile, and emotionally engaging imagery.