SWEEDISH FISH

Concept

This project reimagines the brand through a playful, childlike lens, using humor, bold color, and tactile visuals to capture a sense of curiosity and discovery.

Approach

Inspired by the product’s distinctive shapes and textures, I developed a visual language that feels sweet, mischievous, and imaginative, while staying true to the brand’s identity.

Execution

The campaign explores scale, everyday scenarios, and unexpected contexts. Candy becomes a “catch,” curiosity drives the narrative, and humor bridges the gap between product and emotion.

Result

The result is a more engaging and visually dynamic direction that brings personality to the brand and creates a stronger emotional connection with the audience.